For your boutique business:

• What is your product/service or idea?
• How is your product/service or idea better?
• How would you define the best initial set of customers (who will buy it)?:
• Why will they buy it or use your service?
• Describe how you create value for your customers.
• What is the target market and its size?
• Can you develop IP protection for your technology?
• Who are the people behind the idea?
• What resources are needed to take the idea and sell it to the customer?
• Can the idea generate sufficient profit?