For your first discussion forum, please carefully review the "Mutually-Beneficial Exchange Relationship" notes that are posted on Canvas, under "Modules." The "MBER" model is designed as an "upgrade" to the old "4 P's of marketing"--please be sure that you understand the ways in which the MBER model is a more effective overall model for marketing processes in general AND how "consumer experience" is the most fundamental aspect of marketing (and how it goes beyond mere "product" or "service").