For your Portfolio Part 1, you will analyze your company ( that is a vegetarian Burger place) catering company's competitors (mc Donald's, Burger King, subway, whatever) and how you are positioned in the market place.

1) Research three of your main competitors and answer the following questions: What is the USP for each competitor? What are the strengths for each competitor? What are the weaknesses for each competitor? What opportunities does your brand have in the current marketplace?

2)Create perceptional product ( vegetarian hamburger) positioning map using at least two axis and six competitors. The dimensions for your axis are of your choosing. If you need guidance, check out this article: https://www.productmarketingalliance.com/what-is-a-perceptual-product-positioning-map/