For your Portfolio Part 1, you will write an article, which you will post on LinkedIn, where you will demonstrate your thought leadership by discussing personalized marketing and sales tools:

Discuss the central role that customer relationships play in creating sales for the organization.

Discuss the importance of the customer value chain.

Discuss why managers need to ensure that resources are allocated in a way that both sales and marketing are able to achieve their objectives.

Discuss your understanding of how managing the sales funnel requires sales, marketing, and senior managers to have an open dialogue.