1. For your SWOT analysis, look at opportunitiesoutsidethe company that you may be able to exploit by matching them with strengths. Consider what these opportunities mean for competitors, as well. List 2-3 bullet points about these opportunities and how they fit with your firm's strengths. The final element in your SWOT analysis is assessing threatsoutsidethe company that you can try to convert into opportunities. In what ways could these threats change the market or the competitive landscape? List 2-3 bullet points about these threats. Separately, write 1-2 sentences about possible approaches to minimizing threats or converting them into opportunities