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For Zara clothing brand and market entry for Saudi Arabia identify: a channel strategy for your new market entry. Identify the factors that will influence
For Zara clothing brand and market entry for Saudi Arabia identify: a channel strategy for your new market entry. Identify the factors that will influence the channel structures; customer, product, middleman and environmental characteristics. Identify the best distribution strategy for your market entry between using an established distribution channel or developing your own distribution channel.
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