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Force For Change Against Change Job insecurity O O Focus on corporate mission O O Threatened self-interests O O Ability to compete effectively O O
Force For Change Against Change Job insecurity O O Focus on corporate mission O O Threatened self-interests O O Ability to compete effectively O O Imagine that John Donahoe, eBay's CEO, wanted your guidance on managing the process of spinning off PayPal. What do you recommend Donahoe do once he has ensured those affected by the separation recognize the need for change? O Implement the change. O Reinforce and support the change. O Eliminate individuals who voice opposition to the change. Which techniques would you recommend that ebay's leadership utilize to overcome resistance to change in this situation? Check all that apply. O Communicate how the change will affect people on an individual basis. Promise to quit if the change is not successful. Educate stakeholders about the benefits of the change. Promise those affected by the change that it will be the only time the company will make changes in structure or strategy. Tell employees that change should be like ripping off a band-aid-the faster the change, the less painful it is.The table lists several forces that could incite organization change. For each item, categorize the force as an internal or external force. Force Internal External Rapid growth in a competitor's user base O New ad formats offered by competitors O O Company owners' desire for higher rate of return on investments O O
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