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Ford conducts a review regarding a potential new vehicle and whether or the new vehicle will satisfy the company's objectives. Ford examines potential sales, costs,

Ford conducts a review regarding a potential new vehicle and whether or the new vehicle will satisfy the company's objectives. Ford examines potential sales, costs, and profit projections. What stage in the new product development process is Ford?

Group of answer choices

Commercialization

Test marketing

Product Life Cycle

(

PLC

)

Business analysis

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