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Ford Motor Company is considering producing a new extremely limited - edition version of the Edsel ( why , we have no idea! ) .
Ford Motor Company is considering producing a new extremely limitededition version of the Edsel why we have no idea! The initial costs associated with retooling a manufacturing
plant, redesign, initial marketing, raw materials and other costs would be $ million at time zero.
The project is expected to generate ONLY ONE positive cash flow of $ million. Given the complexity of the project, the cars will not be ready until years from now. Ford estimates that
shareholders will require to earn on investments such as this.
What comes closest to the IRR on this project?
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