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Forecast total sales each year by building up the sales forecasts from the store level. To do this, you need to forecast sales for each
Forecast total sales each year by building up the sales forecasts from the store level. To do this, you need to forecast sales for each store cohort using both aggregate furniture sales growth from Exhibit combined with storelevel growth from Exhibit Use the averages by cohort year to construct the forecasts. For example, to forecast Sales for the cohort of stores in we do the following:
Sales Sales gagg, gstore,
where gagg, is the furniture sales growth rate in Exhibit and gstore, is the average storelevel revenue growth rate for a store in its second year Exhibits &
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