Forecasting the Adoption of E-books

1.Assume that you are making a prediction from the time e-books first became available (year 2000). Although early unit sales data for e-books are available, construct your forecast irrespective of these sales.

2.What do you expect the long-run total adoption of e-books to be (i.e., the parameter m in the Bass model)? The total market size, m, should be the total number of potential consumers for e-books as opposed to the total number of e-book purchases/downloads.

3.Do you expect the market for e-books to be guided more by imitators or innovators? Why?

4.What is the 5-year annual forecast of the overall demand for e-books by making assumptions about the number of e-book purchases per consumer per year.

5.Will the adoption of e-books be similar or different than digital music obtained online?

6.Do you think that attitudes about reading/purchasing e-content have changed much in recent years?

7.What role will hardware devices play in the adoption of e-books?

8.Do you expect the size and pattern of diffusion to be different globally as compared to the United States?

Q1.WHAT IS BRANDING?DO YOU WEAR BRANDS? WHY DO YOU BUY THEM?HOW DID MARKETING AND BRANDING IMPACT YOUR BUYING DECISION? RESEARCH COCA COLA

Q2.WHAT ARE THE FACTORS DETERMINING THE PRICE OF A GOOD OR A SERVICE?WHAT IS CEILING PRICE?WHAT IS FLOOR PRICE?

Q3.WHAT IS THE PRICE OF A LUXURY GOOD AND WHY DOES IT IMPACT HOW IT IS PRICED?IF THE PRICE DOES DROP OF A LUXURY GOOD, WILL YOU STILL BUY IT?

Q4. WHAT IS THE INTERNAL FACTORS OF PRICING A PRODUCT OR A SERVICE?WHAT IS THE EXTERNAL FACTORS OF PRICING A PRODUCT OR A SERVICE?

Q5.WHAT IS CUSTOMER-VALUE-BASED PRICING?WHAT IS COST-BASED PRICING?WHAT IS COMPETITION-BASED PRICING?

Q. 1. Answer all the questions:

(i) What is Product life cycle?

(ii) Name two features of marketing.

(iii) What is MIS?

(iv) Why is scanning of environment a crucial task?

(v) What is Marketing Audit?

(vi) What are the types of communication system?

(vii) What do you understand Channel of distribution?

(viii) Define Market research?

(ix) How marketing is a "Pull approach" explains.

(x) What is Demographic environment?

: Answer all the questions.

Q. 2. Explain the various types of promotion techniques used in marketing.

Q. 3. Explain the role challenges of using internet in marketing.

Q. 4. Explain various philosophies of marketing.

Q. 5. What is marketing management? What is role and scope of marketing management?

Q. 6. Differentiate between selling and marketing.