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Forever Snow operates a Rocky Mountain ski resort. The company is plaming its it ticket peicing for the coming sk seaton. investors would like to

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Forever Snow operates a Rocky Mountain ski resort. The company is plaming its it ticket peicing for the coming sk seaton. investors would like to eam a 11% retum on imvestrnent on the compary's $156,000,000 of assets. The compary primariy incurs fxed costs to groom the nus and eperate the iha. Forever Snow proiects fued conts io be $30,000,000 for the she season. The resort serves about the it ticket prioss Read the rogiroments Requirement 1. Would Forever Snow omphanke taget pticing or eost.plas pricieg? Why? Forever Snow should emphasize a approach to pricing because it has been able to defferentiate its ak resort frem others in the area. Because of its good reputafion, managers will have control over pricing or course, they sill need to eonsider whether the price is within the range customers are willing to poy. Requirements 1. Would Forever snow emphasze target prising or cost-plus pricing? Wry? 2. If other resorts in the area charge $85 per day, what pnce should Forever Snow charge

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