Forever Snow operates a Rocky Mountain ski resort. The company is planning its lft ticket pricing for the coming ski season company's $111,000,000 of assets. The company primarily incurs fixed costs to groom the . Investors would like to earn a 12% return on nvestment on te the lifts. Forever Snow projects fixed costs to be $37,000,000 for the ski season about 680,000 skiers and snowboarders each season. Variable costs are about $12 per guest. Currently, the resort has such a favorable reputation runs and operate are atbout $12 per quest Currenaly, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices Read the requirements Requirement 1. Would Forever Snow emphasize target pricing or cost-plus pricing? Why? Forever Snow should emphasize a will have control over pricing. Of course, they stll need to consider whether the Requirement 2. If other resorts in the area charge $81 per day, what price should Forever Snow charge? approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its good reputation, managers price is within the range customers are welling to pay Complete the following table to calculate the price Forever Snow should charge per lifticket. Choose from any list or enter any number in the input fields and then continue to the next question Next s Previous