Forever Snow operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors would like to earn a 11% return on investment on the company's $156,000,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts. Forever Snow projects fixed costs to be $33,000,000 for the ski season. The resort serves about 660,000 skiers and snowboarders each season. Variable costs are about $11 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices. Read the requirements. Forever Snow should emphasize a cost-plus approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its good reputation, managers will have some control over pricing. Of course, they still need to consider whether the cost-plus price is within the range customers are willing to pay. Requirement 2. If other resorts in the area charge $86 per day, what price should Forever Snow charge? Complete the following table to calculate the price Forever Snow should charge per lift ticket. Plus: Plus: Divided by: Price per lift ticket Clear all Check answer Js nco