Format: Word doc submitted to DC Connect as a PDF 1,500 words i four pages maximum plus questionnaire Single spaced, 12 point font, Arial or Calibri Case Background: Your boss, Mr. Carrigan, is looking to promote one individual to Marketing Research Manager. He has asked all candidates to complete the following Take Home Exam. Instructions: 1. Create a Marketing Scenario - Choose an existing brand and create a new product or service for that brand. For instance, a new line of energy drink for Red Bull (you can't use this example). In a single paragraph (200 words max) describe the new product or service (i.e. features, advantages, benefits, etc.) Be sure to also identify the target market of your new product or service (i.e. persona of the typical buyer). 2. Develop a Research Brief to present to the client. Include the following: a. Background (use your marketing scenario) Management problem statement Research problem statement Research objectives (at least three) Research design (iust'y) Target audience (for the research) Sampling method and frame (justly) Timing (include time estimates for both data gathering and report writing) i. Available budget (assume $50,000) j. Contact details (use Mr. Carrigan) awn-"wrong 3. Survey Design (targeting the audience described in your research brief) a. State the objective of your survey (100 words max). connect it to the management decision problem and research problem statement b. State your recommended Survey Method (i.e. mall intercepts, mail, online, telephone) and jj,i_sji_fy. c. Create a survey composed of 10 questions (focus on structure and sequence, using a blend of question structures appropriate to each question) d. Justify how each survey question will support the Research Objectives identified in #2(d) above (single statement in parenthesis). 1of2