Formulate landing pages for your digital and PPC advertisements. Plan out two different landing pages: one for the overall brand/company and one for the product. Remember to keep updating the running Word document you began in Week 2.

Identify the elements and design of your highly-optimized landing pages to include descriptions of:

Landing page's value proposition.

The main headline and supporting headlines.

A reinforcement statement.

Information about the benefits or features of your offering.

Social proof/customer testimonials/reviews, if applicable.

A SINGLE call-to-action (CTA).

The overall look, feel, and design of your landing page (images, logos, etc.).

For both landing pages, illustrate how these landing pages address spiderability, relevance, transparency, navigation, and load time.