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Formulate objectives for a new brand communication strategy of R.M Williams with a focus on digital Refine target market (if necessary) Refine positioning and value
- Formulate objectives for a new brand communication strategy of R.M Williams with a focus on digital
- Refine target market (if necessary)
- Refine positioning and value proposition (if necessary)
- Design a new consumer brand communication marketing strategy (with a focus on digital) for R.M Williams and demonstrate its effectiveness.
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
