Question
FORUM DESCRIPTION McDonald's is a global company. Review the McDonald's websites for at least 5 countries. (http://corporate.mcdonalds.com/content/corpmcd/about-us/around-the-world.html) What are the differences and similarities in product
FORUM DESCRIPTION
McDonald's is a global company. Review the McDonald's websites for at least 5 countries. (http://corporate.mcdonalds.com/content/corpmcd/about-us/around-the-world.html)
What are the differences and similarities in product and services offerings? Why has McD provided different products and services? Provide specific examples. What can marketers learn from McDonald's product strategy?This is NOT a review of the website but rather your take on its global product strategy.
Be sure to indicate the specific countries you are reviewing
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
