Founded by entrepreneurs Bill and Vance Gordon, Enjuba is a textured goods manufacturer that sells handi works produced in the African country of Kenya. As Enjuba their first-up company, Bill and Vance are unsure of how they should proceed. They know that they need to have a statement that explains the company's reason for being and have decided on "Enjuba exists to better represent the quality and handiwork of the African people through fair trade that benefits the producers, customers, and society at large: After completing an assessment of the market. Bill and Vance must decide on three main strategies: growth, stability, and defensive. Upon careful review, they decide on a growth strategy to capitalize on its new products and services. With this immediate strategy established, Bill and Vance also need to develop a one- to five-year strategy that communicates Enjuba's general goals as well as how the goals will be achieved. After completing an analysis, the most appropriate strategy would be a differentiation strategy that offers unique and superior products when compared to current market offerings. Within the next one to five years. Bill and Vance intend to put their plan into place and implement it by overcoming any market resistance. Additionally, they will consistently review the market offering against their original plan to ensure that their product is unique and being produced and marketed effectively.

Click and drag each of the factors that Enjuba encountered into the appropriate place in the chart below fo correspond with the related stage of the strategic management process.

Review, benchmark, and adjust Establish the mission and vision Implementation and overcome resistance Establish the grand strategy Differentiation Strategy Formulate the strategic plans Growth Strategy Carry out the strategic plans "Enjuba exists to better represent the African people through fair trade Maintain strategic control