"Founded in $1984$ as a consulting business called Research in Motion in Waterloo, a suburb of Toronto, the company introduced its first BlackBerry device in $1999.$ For e$-$mail$-$obsessed Wall Streeters and other corporate users, it was a godsend. BlackBerry pioneered "push e$-$mail," meaning that users simply received their messages when they were sent, instead of having to constantly check for new e$-$mails. BlackBerry's QWERTY keyboard was like an epiphany: no more pecking at a numeric keypad to eke out messages. In the years that followed, the BlackBerry keyboard spawned a whole generation of dual$-$thumb e$-$mail warriors. It may seem like a distant memory now, but just a few years ago BlackBerry was the premier mobile gadget on the market. The device was so ubiquitous on Wall Street and Capitol Hill that it earned the nickname CrackBerry. BlackBerry's failure to keep up with Apple and Google was a consequence of errors in its strategy and vision. First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers $$ not business customers $$ would drive the smartphone revolution. Second, BlackBerry was blindsided by the emergence of the "app economy," which drove massive adoption of iPhone and Android$-$based devices. Third, BlackBerry failed to realize that smartphones would evolve beyond mere communication devices to become full$-$fledged mobile entertainment hubs. BlackBerry insisted on producing phones with full keyboards, even after it became clear that many users preferred touchscreens, which allowed for better video viewing and touchscreen navigation. When BlackBerry finally did launch a touchscreen device, it was seen as a poor imitation of the iPhone. BlackBerry saw its devices as fancy, e$-$mail$-$enabled mobile phones. Apple and Google envisioned powerful mobile computers and worked to make sending e$-$mail and browsing the Web as consumer$-$friendly as possible". $($Gustin$,$ Time, $2013)$

Which of the following problem is more likely to have occured to BlackBerry strategy?

"Founded in $1984$ as a consulting business called Research in Motion in Waterloo, a suburb of Toronto, the company introduced its first BlackBerry device in $1999.$ For e$-$mail$-$obsessed Wall Streeters and other corporate users, it was a godsend. BlackBerry pioneered "push e$-$mail," meaning that users simply received their messages when they were sent, instead of having to constantly check for new e$-$mails. BlackBerry's QWERTY keyboard was like an epiphany: no more pecking at a numeric keypad to eke out messages. In the years that followed, the BlackBerry keyboard spawned a whole generation of dual$-$thumb e$-$mail warriors. It may seem like a distant memory now, but just a few years ago BlackBerry was the premier mobile gadget on the market. The device was so ubiquitous on Wall Street and Capitol Hill that it earned the nickname CrackBerry. BlackBerry's failure to keep up with Apple and Google was a consequence of errors in its strategy and vision. First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers $$ not business customers $$ would drive the smartphone revolution. Second, BlackBerry was blindsided by the emergence of the "app economy," which drove massive adoption of iPhone and Android$-$based devices. Third, BlackBerry failed to realize that smartphones would evolve beyond mere communication devices to become full$-$fledged mobile entertainment hubs. BlackBerry insisted on producing phones with full keyboards, even after it became clear that many users preferred touchscreens, which allowed for better video viewing and touchscreen navigation. When BlackBerry finally did launch a touchscreen device, it was seen as a poor imitation of the iPhone. BlackBerry saw its devices as fancy, e$-$mail$-$enabled mobile phones. Apple and Google envisioned powerful mobile computers and worked to make sending e$-$mail and browsing the Web as consumer$-$friendly as possible". $($Gustin$,$ Time, $2013)$

Which of the following problem is more likely to have occured to BlackBerry strategy?

Customer needs in the BlackBerry market segment becomes similar to those of industry$-$wide customers

Competitor find a smaller and better limited market segment in the BlackBerry market segment

Not provide value for which customers are willing to pay

Industry$-$wide competitor entered in the BlackBerry market segment