Founded in 1997 Netflix was originally a rent-by-mail DVD service that used a pay-per-rental model. Rentals cost around$4each, plus a$2postage charge. Netflix's mail-order rental model would directly challenge the market dominance of bricks-and-mortar rental giants likeBlockbuster.Today,Netflix is one of the leading online streaming media and entertainment businesses in the world,Netflix streams movies and has more than151 millionpaid subscribers in over190 countriesaround the world. It also offers streaming software for viewing any video instantly as a part of its marketing mix product portfolio.

Netflix pricing is the amount that a customer is expected to purchase a product to avail of the services. Netflix provides a one-month free trial service in order to attract them and then convert these prospective customers into actual ones. After the one-month period is over, it charges a minimum amount in the form of a subscription which depends upon the type of plan opted for Basic Plan, Standard Plan, Premium Plan which ranges from $7 to $12. It appears that Netflix is perhaps using psychological pricing.In 2011, Netflix increased their price for its most popular offering by 60%. That move garnered plenty of attention and reaction, some quite vocal.

• Based on sufficient research, critically discuss Netflix product distribution and pricing strategy linking them to the Product Life Cycle (PLC).
• If you were a marketing consultant to a new but growing online entertainment company in India, will you advise your client company to adopt Netflix pricing and distribution strategy? Why or why not?

NOTE: Kindly answer to each question and answer it using marketing knowledge. Do not copy it from any websites.