Four corners analysis is a business strategy tool used to evaluate a company's competitive position in the market. The analysis looks at four key areas related to competition. This involves mapping select competitors$$ long$-$term objectives, market assumptions and core competencies.

Task:

Perform a four corners analysis of a Jollibee Food Corporation business$($competitor$)$ and compare it to the KFC company$($currently associate with$).$ While analysing, emphasise the following points:

$1)$ The company$$s drivers $-$ motivational attributes, aims, objectives and goals that are related to profit. How does the corporate culture and leadership affect their strategy? How do the competitor's driver points compare with their actual performance and position?

$2)$ What are the assumptions under which the competitor operates? How do they see themselves in the marketplace?

$3)$ What is the competitor's current strategy and what are they capable of doing? What results is the competitor achieving in the marketplace?

$4)$ What are the capabilities and limitations of the competitor organisation? What is their track record of success in execution?