Four major market forcestechnology, globalization, the physical environment, and social responsibilityhave forged new consumer and company capabilities and have dramatically altered the competitive landscape. These changes require companies to re-evaluate their current business models and adapt the way they create market value to the new environment.

Reflect upon how an organization you researched currently employs marketing strategy for its products or services because of the impact of the advent of new technology, increased globalization, the changing physical environment, and increased social responsibility activities.

Don't forget that your initial response must be supported with a high-quality reference, such as a peer-reviewed academic journal article found in the Stafford Library. Review the Assignment Expectations in the Content module for Discussion guidelines.