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Four small real estate firms formed a cooperative advertising group to share the high cost of larger display advertisements that would draw more attention to
Four small real estate firms formed a cooperative advertising group to share the high cost of larger display advertisements that would draw more attention to
their listings. Calling their group "SellU they began running a weekly half column. In addition to the names and numbers of all four firms, these
advertisements must clearly state
Awhich firm has listed each of the properties advertised.
B that SellU is a cooperative group and not a national real estate franchise.
C whether all of the SellU real estate firms use the same commission structure.
Dthat complaints must be directed to individual firms and not the SellU group.
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