• Frame your topic as a business problem/challenge
• Discuss how marketing research is used to identify and exploit business opportunities
• Examine the role of ethics incorporating concepts from the field of marketing and psychology
• Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
• Justify the importance of the problem/challenge in a social or global context
• Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)
• Appraise the sources of information utilized in the assignment.