Framing, in the context of prospect theory, means changing the teference point slope of the curve in the gain region objective value of resource slope of the curve in the loss region psycholegical value of resource Which of the following is a limitation of the (PLC or) product life cycle concept? PLC stages provide guidelines of marketing strategies to be pursued by marketers Marketers cannot do anything when the product enters the decline stape of PLC Different PLC stages can themselves be influenced by companies' marketing strateges PLC does not provide information about how long the company took to develop the new product All of the above are limitations of PLC