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Francesca sees a magazine ad for a perfume she has never heard of . After seeing the ad , she will most likely need additional
Francesca sees a magazine ad for a perfume she has never heard of After seeing the ad she will most likely need additional exposure to the product before deciding to purchase it This is an example of
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rejection of advertising
IMC strategy.
product underwhelm.
the lagged effect.
subliminal advertising.
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