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Francesca sees a magazine ad for a perfume she has never heard of . After seeing the ad , she will most likely need additional

Francesca sees a magazine ad for a perfume she has never heard of. After seeing the ad, she will most likely need additional exposure to the product before deciding to purchase it. This is an example of
Multiple Choice
rejection of advertising
IMC strategy.
product underwhelm.
the lagged effect.
subliminal advertising.
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