Question
Franchising is the best market entry mode for any company to produce and sell a product they do not have experience with in another country.
Franchising is the best market entry mode for any company to produce and sell a product they do not have experience with in another country." Do you agree with this statement? Justify your answer based on the content of the course.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
