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Fred created a unique line of shoes. He wanted to give them a name that everyone would recognize, so he branded them Shoes! Would Fred
Fred created a unique line of shoes. He wanted to give them a name that everyone would recognize, so he branded them “Shoes!” Would Fred be able to successfully register his trademark? Why or Why not?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
