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Fred felt that if he could get into the head of his potential customers by tapping into their experiences, he could find a way to
Fred felt that if he could "get into the head" of his potential customers by tapping into their experiences, he could find a way to entice more of them to use his product. What psychographic segmentation measure could he use to accomplish this?
Multiple Choice
- PRIZM
- 4Ps
- perceptual map
- Myers-Briggs
- VALS
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
