Free ink:

A. May not be believable to your target customer

B. Is less effective than display advertising

C. Should only be done using press releases

D. Is published or broadcast at no cost

Secondary research:

A. Should be completed after primary research

B. Is another term for "new eyes" research

C. Includes reading what someone else has discovered and published

D. All of the above

Which of the following is part of the NAICS structure?

A. Industry name

B. Industry group

C. SIC code

D All of the above

The center of your promotional strategy should be:

A. Reaching the maximum number of potential customers

B. Spending the least amount of dollars possible

C . Exceptional customer service

D. Hiring employees with a background in sales