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Freeze Power Inc. is a company that manufactures refrigerators and cold - storage appliances for both residential and commercial use. Its products range from large

Freeze Power Inc. is a company that manufactures refrigerators and cold-storage appliances for both residential and commercial use. Its products range from large fridges and freezers for restaurants and other industrial needs, to stylish, high-end appliances for luxury homes. The company has been extremely successful in the 25 years it has been in business. During its first two decades of operation, the company saw annual sales growth of 20%-30%. But in the past five years sales growth has been about 3%-5% per year.
a) Freeze Power's products are in which stage of the Product Life Cycle? Explain why. (2 points)
b) Identify three marketing-related advantages or disadvantages for a company like Freeze Power when it is in the stage you selected? (3 points)

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