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Freeze Power Inc. is a company that manufactures refrigerators and cold - storage appliances for both residential and commercial use. Its products range from large
Freeze Power Inc. is a company that manufactures refrigerators and coldstorage appliances for both residential and commercial use. Its products range from large fridges and freezers for restaurants and other industrial needs, to stylish, highend appliances for luxury homes. The company has been extremely successful in the years it has been in business. During its first two decades of operation, the company saw annual sales growth of But in the past five years sales growth has been about per year.
a Freeze Power's products are in which stage of the Product Life Cycle? Explain why. points
b Identify three marketingrelated advantages or disadvantages for a company like Freeze Power when it is in the stage you selected? points
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