1. French Generics Manufacturer. Return to the exchange rates and sales margin problem found in pages 10 to 12 inclusive of Lecture 11. Suppose that a retailing campaign costing 80 million euros is expected to increase demand by 40%. Suppose also that the current rupee/euro exchange rate is 50 INR/. Should the French firm go ahead with the campaign? One expert tells you it is likely that the rupee will appreciate in the near future. How would this influence your decision?