Fresh Direct's business model helped them outperform traditional rivals because they leveraged the power of

location.

data.

delivery systems.

brand.

An online grocery start-up specializing in fresh produce is searching for a warehouse location and service area. They must factor in product-market fit when selecting the location for the distribution warehouse and customer service area. As a member of the strategy team, which location would you recommend?

sparsely populated city with several grocery stores

densely populated city with few grocery stores

rural area with small grocers and farmers

suburban area with several grocery stores