Fresh Mornings, a breakfast chain, is known for its old$-$style potatoes, ham, and egg sandwiches. A rival introduces a new breakfast concept with exotic fruits and sandwiches customers can make themselves that conflicts with the industry's current competitive practices. The owners of Fresh Mornings realize that they may lose some customers to this new concept. But instead of competing by offering the new breakfast concept that the rival has introduced, they decide to stick to and to market their old$-$style potatoes, ham, and egg sandwiches, which they are famous for. Which of the following responses are they following?