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Fresh'n'Healthy Mornings is a highly popular breakfast restaurant that operates only in Ontario. The restaurant gained significant fame by serving just the typical English
Fresh'n'Healthy Mornings is a highly popular breakfast restaurant that operates only in Ontario. The restaurant gained significant fame by serving just the typical English preakfast consisting of eggs, bacon, fried potatoes, bread, and fruit juice. Which of these could Fresh'n'Healthy Mornings engage in for a market penetration trategy? A) By adding a line of sugar-free cookies to the menu of existing Fresh'n'Healthy Mornings stores. B) By developing a line of Fresh'n'Healthy Mornings clothing merchandise to be sold through renowned stores such as The Bay, Sears, and Walmart. C) By running an in-store trivia game where customers get a chance to answer questions and get a discount on menu items for each correct answer. D) By opening a new store in Mexico. GoAway, which entered the airline industry, saw only other airlines as competitors. The company did not recognize that many people were choosing the take a train or drive a car to their destinations instead. GoAway has been trapped in marketing myopia because it: OA) is trying to compete with heterogeneous industries. B) defined its business too narrowly. OC) priced its services as low as other airlines. D) has entered a business with a narrow profit margin.
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