Frito Lay is concern Frito Lay is concerned about likely cannibalization of their existing salty snack lines by their proposed line of veggie snacks. This is LESS LIKELY to be a MAJOR. problem, IF, for the same quantity of product e... per pound, The new line's USP is higher than the existing line's USP The new line's UVC is lower than the existing line's UVC The new line's UVC is higher than the existing line's UVC The new line's sc is higher than the existing line's sc The new line's USP is lower than the existing lines USP