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Frito Lay is concerned about likely cannibalization of their existing salty snack lines by their proposed line of veggie anacks. This problem is MORE LIKELY

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Frito Lay is concerned about likely cannibalization of their existing salty snack lines by their proposed line of veggie anacks. This problem is MORE LIKELY TO BE AGGRAVATED. if..... The new line's UVC is lower than the existing lines UVC The new line's uve is higher than the existing line's uve The new line's sc is lower than the existing line's sc The new line's USP is lower than the existing line's USP The new line's USP is higher than the existing line's USP

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