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From 2016 and 2017, what accounts for the high ratios of Goodwill to total assets (over 30%) for the following companies: United Healthcare, Proctor and


From 2016 and 2017, what accounts for the high ratios of Goodwill to total assets (over 30%) for the following companies: United Healthcare, Proctor and Gamble, and Pfizer? On the other hand, why is Nike's ratio of goodwill to total assets low?



Question 2:

What contributed to Microsoft's large percent increase (96.52%) in goodwill from 2016 to 2017?

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