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From a business perspective, what are the pros and cons about surge/dynamic/variable pricing? From a consumer perspective, what are the pros and cons about surge/dynamic/variable

  1. From a business perspective, what are the pros and cons about surge/dynamic/variable pricing?
  2. From a consumer perspective, what are the pros and cons about surge/dynamic/variable pricing?
  3. What companies/industries, use similar pricing models? Are they effective?
  4. Compare the concept of Supply and Demand to the pricing models: dynamic pricing, Uber serge pricing, and variable.
  5. Share your own experiences with surge pricing.

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