1. From a business perspective, what are the pros and cons about variable pricing?
2. From a business perspective, what are the pros and cons about surge pricing?
3. From a consumer perspective, what are the pros and cons about variable pricing?
4. From a consumer perspective, what are the pros and cons about surge pricing?
5. What companies/industries use a similar pricing models? Are they effective?
6. Compare the concept of Supply and Demand to the pricing models: surge, dynamic, and variable.
7. To help me understand these concepts, share an experience with surge pricing.