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From a carrier's perspective: Identify the following cost of service pricing affects as either advantages or disadvantages Usually competitive pricing Potential revenue lost Marginal costs
From a carrier's perspective: Identify the following "cost of service" pricing affects as either advantages or disadvantages
Usually competitive pricing
Potential revenue lost
Marginal costs can greatly fluctuate as volume changes
Suited for markets with high competition
Ability to somewhat control prices to maximize revenue
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