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From a carrier's perspective: Identify the following cost of service pricing affects as either advantages or disadvantages Usually competitive pricing Potential revenue lost Marginal costs

From a carrier's perspective: Identify the following "cost of service" pricing affects as either advantages or disadvantages

Usually competitive pricing

Potential revenue lost

Marginal costs can greatly fluctuate as volume changes

Suited for markets with high competition

Ability to somewhat control prices to maximize revenue

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