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from a comsumer's perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand
from a comsumer's perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand image constructs and explaina how marketers can create meaning for a brand.
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Operations Management Sustainability And Supply Chain Management
Authors: Jay Heizer, Barry Render, Chuck Munson, Paul Griffin
3rd Canadian Edition
0134838076, 978-0134838076
