Question
From a consumer's perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand
From a consumer's perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand image constructs and explain how marketers can create meaning for a brand
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
