From a marketing perspective, __________ means a products ability to satisfy a customers needs or requirements.

Multiple Choice

Quality

Size

Quantity

Cost

________ label is a brand sold exclusively in one retailer, while _________ label is a generic product, which is sold to multiple retailers.

Multiple Choice

Flagship , White

Private , Flagship

White , Private

Private , White

Company A and Company B operate in the same market, have similar products, market size and book value. A multinational company wants to enter the market by acquiring one of the companies. After doing market research they are willing to pay Company B 25% more (compared to company A) because company B has well-known and popular brands. The value of the brands to company B is its

Multiple Choice

brand recognition

brand equity

line length

brand insistence

product assortment

One of the problems of quantitative marketing research and reliance on big data is

Multiple Choice

Conservatism bias

Selection bias

Confirmation Bias

Quantification Bias