From a marketing perspective, you need to make a decision about whether participating in Black Friday madness makes sense, given your target market and customers.

Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not?

What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses.

Finally, are you a Black Friday shopper? Why or why not?