From a shed with Harley Davidson Motor Company scrawled across it in 1903, four men- William Harley and the Davidson brothers-Walter, William, and Arthur- produced the first Harley Davidson motorcycle.

■ Today, Harley-Davidson (HOG) offers 35 Harley models through a global network of nearly 1,500 dealers, with over $6 billion in 2017 sales, a downward trend since 2014.

■ Harley earns about two-thirds of its total sales in the U.S., where it manufactures most of its bikes to ensure quality control.

■ The CEO has announced a bold goal to grow international sales to 50 percent of annual volume by 2027.

1.Describe the international business environments Harley faces? What types of risk does the firm face?

2.How does Harley benefit from expanding abroad? What types of advantages can the firm obtain? What advantages acquired abroad can help Harley improve its performance in its home market.

3. How can Harley effectively compete with rivals from Japan and Europe? What strategies should management apply to grow the firm’s sales in those regions?