From a strategic management perspective, business organisations have come to understand that it could be a wrong step to strategize without having a full knowledge of their current position on the market. As such, it has become imperative for any business organisation to thoroughly understand its current position before development and implementation of any business strategy.

In line of the above, choose a business organisation that you are familiar with and attempt the following:

Question 1

Conduct an environmental scanning using a range of models, tools and frameworks to assess the organisational position relative to its internal, micro-external and macro-external environment.

Question 2

Using the outcomes derived from the environmental scanning, develop relevant strategic alternatives which could help the organisation attain its goals and objectives.