From among Lesson 1, Lesson 3, and Lesson 4 in the assigned article, How Chinese Retailers are Reinventing the Customer Journey, select the lesson that is most interesting to you. Then, use that lesson to provide responses to these 3 tasks.

1. Task 1 [identify a lesson that interests you]: (a) Identify the lesson you are focusing on and (b) summarize what, according to the article, companies in China have begun doing in this area. Guidance: It is okay to quote from the article (please use quotation marks and cite the article page number when you do), but try to also put into your own words what the lesson is. This is essentially a summarizing task.

2. Task 2 [explore example from article]: For the lesson you have identified, select a topic in the article that you find interesting (e.g., a specific company, specific technology, specific person, specific app, etc.). Find more information about the topic (an internet search may be the easiest way to do this) and report the following about what you learn. (a) Identify the topic you select (and the page number it is on); (b) Provide a citation for the source(s) you consulted (if it is a website, you can paste a web link); (c) Provide a clear summary of information you learned (or found interesting) about this example from your research. In this section, you should provide information that is not from the article (it should be information you learn from your own research). Guidance: You may need to explore more than one topic until you identify the one that is simplest for you to report on, here, but you only need to report on one topic in this task. This is essentially a reporting task.

3. Task 3 [give your own example]: Considering the articles Options for the West for the lesson you have identified, give an example of how a specific company in the West (perhaps one you work for or one you want to work for) might be able to implement (or at least pursue implementing) something specific from this lesson. For full credit, (a) identify the specific concept/technology/tactic from this lesson the company could implement (or pursue implementing), (b) clearly state how this specific concept/technology/tactic would benefit the company, and (c) provide a brief analysis of how long it may take for the company to implement this concept/technology/tactic. Guidance: If you select a specific technology, it is okay if you do not know of a specific brand of technology that the company could use. When you identify the specific concept/technology/tactic from the article, be sure to cite the page number where it is discussed. The purpose of asking you to analyze the time it takes to implement the concept/technology/tactic is to encourage you to think realistically about the opportunity. This is essentially a reflection/application task.