From Chapter 18, pp. 441-442, in your own words, discuss and analyze the life cycle of a public concern chart (Figure 18.1).

If you were in charge of the public policy issues at the launch of latest and newest Apple iPhone model, how would you work through the 4 phases listed?

How do large companies like Apple work through challenging political and regulatory issues during the launch of new products?

How do companies integrate sustainability issues into their business missions?

Phase II: Trial Support budding issues at any time, and an organization may lose its power if it squanders its scarce resources on issues that die out. Phase III: The Political Arena modification in a practice, one severe enough to require legislation or a court ruling Phase IV: Regulatory Adjustment